Consommer la ville en passant : visites guidées et marketing de la différence à Cartagena de Indias (Colombie)

Abstract : The authors treat in this article of the performance of difference in the tourist presentation of Cartagena de Indias, on the Colombian Caribbean coast. They centre their analysis on the “paseo en chiva”, guided tour in a folk bus which circulates from a tourist place to another to show how the city becomes an object of consumption, through which the local history and culture become easily appropriable global products and signs. Principal place of the slave trade on the territory of the New Grenade, but also incarnation of a Spanish colonial past, Cartagena allows us a reflection on the identities of and in the city, which refers to the marketing of black culture and bodies, and to the evocation of the mestizaje associated with Latin America. At the crossing point between urban and ethnic studies, this article proposes an analysis of the production of a place in which differences are tourist resources, that can be consumed while passing by, thus producing standardized and stereotyped history and identities which act in return on the relation of the inhabitants to their city.
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Elisabeth Cunin, Christian Rinaudo. Consommer la ville en passant : visites guidées et marketing de la différence à Cartagena de Indias (Colombie). Espaces et societes (Paris, France), Erès, 2008, p. ⟨ird-00565061⟩

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